No one can say that Prabal Gurung isn’t coming up in the world. With a capsule collection for Target hitting shelves today and celebrity fans like Kate Middleton, Zoe Saldana, and Jennifer Lawrence, Gurung is undoubtedly successful. We should be grateful that amidst such success Gurung hasn’t gotten lazy. Gurung’s Fall 2013 collection is perhaps the best so far of the military-inspired duds coming down the runways this fashion week.
In an era where the relevance of feminism is widely debated, Gurung is selling a brand of it that most fashion-obsessed women can’t ignore. Between the leather harnesses, the structured but easy silks, and the peplum army jackets, Prabal’s woman is strong and unafraid of her power or her femininity. Its a statement that will resonate well with his die-hard fans and perhaps even win over a few customers when these strong, but adaptable pieces hit shelves come fall.
The footwear here is quite the standout as well. It seems that the era of the thigh-high pump has risen. We’ll surely see these beauties hanging out outside the Spring 2014 shows, but I’ll also bet on their commercial adaptations proving successful for retailers. This collection really showcases the height of American fashion, where the terms “directional” and “commercial” are not mutually exclusive. As much as this collection is a true directional statement for Gurung, it has enormous potential for retail success.